Some of Portugal´s main textile companies are making a push in Japanese market, promoting sustainable products at JITAC European Textile Fair, in Tokyo.
According to a statement by Associação Selectiva Moda, the Portuguese delegation to JITAC, from 22 to 24 March, includes textile companies such as Burel, Fitecom, Lemar and Troficolor, Adalberto, Paulo de Oliveira, Penteadora, Riopele and Tessimax.
Troficolor, according to the statement, considers Japan a “market where there are brands of great notoriety and prestige”, and expects from JITAC “the expansion of the business volume, either through the attraction of new customers or in the solidification and monitoring of the relationships with the current ones”.
Troficolor will present a wide portfolio “where more than 60% of the articles are sustainable, highlighting natural fibers such as linen and fabrics with a blend of organic cotton and Hemp (cannabis sativa), 100% organic cotton denim with mineral dyeing and, for denim purists, the Selvedge range which includes 100% organic cotton denim with vegetable indigo”.
Lemar will present “fabrics produced with more sustainable and certified fibers, which continue to be the backbone of the collection. Stripes (very sought after in this market) plain or printed will be offered with recycled and/or biodegradable yarns so that we can all contribute to a lower environmental impact”, reinforces the statement.
Adalberto also bets on sustainability, seeing JITAC as “an opportunity to present the company and products and access customers” with whom it still does not work.
Riopele has been the largest national exporter of fashion/clothing fabrics to the Japanese market since the late 1980s, with around 5% of the company’s turnover taking in Japan, according to trade agency AICEP.
Riopele was visited by the new ambassador of Portugal in Japan, Vítor Sereno, “as part of a set of meetings, organized by AICEP Portugal Global, with entities and representatives of Portuguese companies with a strong presence in the Japanese market”, the statement adds.
“Without fear of assuming that he will do institutional lobbying for Portuguese companies, the new Portuguese ambassador to Japan left the meeting with the guarantee that he can count on the close business collaboration of Riopele, with a view to to the promotion of an effective economic diplomacy in the promotion of relations between the two countries”, the company adds.