Chinese car brands such as Changan, Jetour, Gac Motor, and Dongfeng occupied a large exhibition area at the first edition of Luanda Expo Car 2023, in the capital of Angola.
Changan’s exhibition area was the largest among those Chinese brands, and the launch of two new models in the Angolan market was also announced during the five-day event held from June 14 to 18.
Moises Jonico, sales and marketing director of Changan, told Xinhua that Chinese brands have strong competitiveness in the Angolan market. Chinese cars are valued for their technology, functionality, and comfort, which arouses great interest and preference among Angolan consumers.
“China is one step ahead in terms of technology and functionality in their car models. In our market, every high-tech vehicle is seen as something new. China has encouraged us, as Angolan consumers, to abandon the habit of using traditional cars and seek more technology and functionality,” he said.
He also told Xinhua that Chinese electric cars have a great advantage. Currently, most vehicles imported to Angola are gasoline-powered. Still, he believed that if Angola provides political support for electric cars and expands the charging infrastructure, China’s new energy vehicles will also perform excellently in Angola.
Jairo Santos, sales director of Jetour, said that due to the high quality, comfort, and advancements in mechanical and electronic technology demonstrated by the brand’s models, Jetour had become one of the most popular brands in the Angolan market and is widely accepted by consumers.
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He recalled that entering the Angolan market was a challenging process for Jetour, but through the continuous efforts of the Chinese brand, the barriers of prejudice regarding the quality of Chinese cars have been overcome.
“Now, the situation is completely different. Other Chinese brands that entered Angola after Jetour found a smoother and more convenient path thanks to the presence of Jetour. The Angolan and African markets already recognize that Chinese brands are good,” he noted.
Hilaria Espalanga, an employee of Guangzhou-based GAC Motor in south China’s Guangdong province, stated that the brand is new in the Angolan market, and their participation in the exhibition has been very helpful for brand expansion.
