Great Wall Motor (GWM)’s will invest more than BRL10 billion (about USD1.9 billion) in Brazil, according to its new strategy to upgrade its new energy car factory in Sao Paulo, Brazil.
“After intelligent and digital transformation and upgrading, the factory is expected to be put into operation in the second half of 2023, with an annual capacity of 100.000 units, which will radiate the whole Latin American region in the future”, the company said in a statement.
According to its core market strategy, over the next 10 years, GWM will “deepen the layout of the local industrial chain, build local scientific and technological enterprises, focus on electrification and intelligence, and strive to become a leading brand of new energy vehicles in the Brazilian market”.
The strategy launch was witnessed by Hamilton Mourão, vice president of the Brazilian federal government, João Doria governor of Sao Paulo, Yang Wanming, Chinese ambassador to Brazil and other dignitaries, as well as Brazil’s large dealer groups and business partners and the executive team of GWM. Hamilton Mourão, vice president of the Brazilian federal government, said he welcomed investment in Brazil and brought the world’s latest intelligent cleaning technology to jointly drive local employment and promote economic development.
GWM will launch the GWM brand and the ORA brand in the Brazilian market. The GWM brand will introduce three brand products, i.e. TANK, HAVAL, and POER，while ORA is positioned as a high-end battery electric vehicle (BEV) brand. In the following three years, GWM will launch 10 models of new energy products in Brazil, including 4 BEVs and 6 hybrid electric vehicles (HEVs), with the first model to debut in the fourth quarter of this year.
The entire product series will be equipped with IoV and L2 intelligent driver-assistance systems and the first 5G automobile model of the Brazilian market will be launched. “GWM will adhere to the user-centered principle, building brand new user experience space in Brazil and creating with customers to offer the locals new driving and riding experience and establish an emotional connection with them”, the company says.
“Brazil’s auto market is one of the top ten markets in the world. Judging from the current car ownership, the market potential is huge. As the leading market in Latin America, Brazil has a sound automobile industry foundation, which is the strategic support for the global development of GWM”, it adds.
The relevant investment will create 2000 direct jobs for the local area. GWM plans to build a stronger presence in the localized industry chain and invest in local key auto parts by stages, aiming to reach region-based cooperation with local suppliers, with a localization rate of over 60%, and invest in the local charging network to enable coverage across core cities in Brazil, by 2025.
“In the whole process of globalization, Brazil will serve as a strategic market and take this as the center to open the curtain of the whole Latin American market, and bring Chinese intelligent manufacturing to the majority of Latin American users with products of a variety of technical routes such as pure electricity, hybrid and hydrogen energy”, the company adds.